Vlad
Khromenko
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Museum of Screen Culture

An identity in frame

Identity / Art direction

Museum of Screen Culture
Museum of Screen Culture

New portfolio composition using original artwork.

Overview

Identity and presentation materials for the Museum of Screen Culture and MediaArtLab. Soft, irregular letterforms meet the precise corners of a screen-shaped frame.

Selected applications

03
Spatial visualisation from the original portfolio; not a documentary photograph.
Spatial visualisation from the original portfolio; not a documentary photograph.
Project presentation — image, frame and wordmark.
Project presentation — image, frame and wordmark.
Presentation page — screen, rhythm and magenta accent.
Presentation page — screen, rhythm and magenta accent.

Visual language

Black and white establish a clear structure; magenta marks moments of emphasis. The frame connects the compact wordmark, presentation pages and the spatial visualisation shown in the source material.

Colours sampled from the artwork

Organic display lettering / compact sans-serif text / open-corner frames

In detail

Museum wordmark, extracted from the original vector artwork.
Museum wordmark, extracted from the original vector artwork.
MediaArtLab wordmark.
MediaArtLab wordmark.

Original project material, newly arranged for this portfolio. Dates printed within the artwork remain part of the original design.

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